Don't let jewellers rip you off
Creating a platform so you get your jewellery direct from the factory—no middlemen, no inflated prices.
Creating a platform so you get your jewellery direct from the factory—no middlemen, no inflated prices.
By partnering directly with the world’s top factories, we cut out the middlemen to bring you exceptional jewellery at unbeatable prices.
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We’ve redefined jewellery shopping by working directly with the world’s top factories, delivering luxury designs at prices traditional jewellers can’t match.
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We’ve partnered with 37 top factories worldwide to bring you fine jewellery without the retail markups.
Why pay more? We offer stunning jewellery at up to 70% less than high street prices by working directly with 37 world-class factories.
With no expensive showrooms or middlemen, we keep costs low and pass the savings directly to you.
We keep it simple—a small fixed fee of £29-£49 to arrange your order directly with the factory, saving you thousands compared to traditional jewellers.
Our Process - From Factory to You in 4 Easy Steps!
Fill out our form and upload a picture or screenshot of your design. We’ll get back to you quickly with a bespoke quote tailored to your request.
We work directly with 37 world-class factories to bring you bespoke quotes at factory prices. Simply share your design or idea, and we’ll provide a transparent, no-obligation quote—cutting out middlemen and saving you money.
Once you approve your quote, we’ll create a detailed CAD drawing and sketch of your design—giving you a clear preview of your jewellery before it’s crafted.
We handle the entire process, from design to delivery, ensuring your bespoke jewellery is manufactured to perfection and delivered safely.
We’re transforming the jewellery industry by cutting out middlemen and expensive overheads. Enjoy luxury designs straight from the factory at unbeatable prices.
28 years of expertise in diamond jewellery you can trust.
Over 80% of jewellery sold is manufactured abroad, we work directly with them.
We partner with 37 trusted factories worldwide.
Dive into real-life experiences of those who have accessed luxury for less
I saved over £3,000 compared to what other jewellers were charging for the exact same ring! The process was so easy, and the quality is amazing. Couldn’t be happier!
I bought an engagement ring for my wife, and she absolutely loves it! The quality is incredible, and I saved so much compared to high street jewellers. Highly recommend!
Proposed with a beautiful diamond ring, and she said yes! Honestly, I couldn’t believe how much I saved compared to what the shops were charging. The ring is perfect.
Don't bother with other jewellers, I was tired of them lying to me about everything. Spoke to Sarah who honestly told me everything. I got an honestly breathtaking ring at over half what other jewellers were telling me. No brainer!
I’ll be honest—I was sceptical at first, but I’m so glad I went for it. I saved a fortune and still got a stunning engagement ring. Highly recommend if you want to save big without sacrificing quality!
Bought a necklace for my girlfriend’s birthday, and she hasn’t taken it off since. Amazing quality and such a good price. I’ll definitely be back.
Got questions? We’ve got answers! Find everything you need to know about our process, pricing, and products right here.
We’re able to offer lower prices because we do things differently. Instead of operating expensive showrooms and paying high retail rents, we work directly with 37 trusted factories worldwide. This means we cut out the middlemen and avoid unnecessary markups.
We also run on a lean business model with no inflated overheads, allowing us to pass those savings directly to you. Despite our lower prices, we never compromise on quality. Every piece is crafted with the same high standards and attention to detail you’d expect from traditional jewellers—just without the hefty price tag.
We’re tired of seeing jewellers overcharge for jewellery that doesn’t need to cost a fortune. That’s why we set out to change the industry and make high-quality jewellery affordable for everyone.
Instead of adding huge markups like traditional jewellers, we only charge a small fixed fee to source your jewellery directly from our trusted factories. This way, you get exceptional quality at fair prices—without paying for expensive showrooms or middlemen. Our mission is to make luxury jewellery accessible, not overpriced.
Since all our jewellery is bespoke and made to order, the process takes a little time to ensure every detail is perfect. First, we design your piece, which includes creating detailed sketches and CAD drawings. Once the design is approved, it’s carefully crafted by our trusted factories.
From start to finish, the process typically takes around 4 weeks. We’ll keep you updated every step of the way, so you know exactly when to expect your order. Quality and precision take time, and we promise it’s worth the wait!
Absolutely! We’re here to help and make the process as smooth as possible. You can reach us directly via email or WhatsApp for quick questions and updates.
If you’d prefer a more detailed chat, you can also book a call with one of our specialists who will guide you through the process, answer any questions, and help with custom designs. We’re always happy to assist!
We offer both lab-created and mined diamonds to suit your preferences and budget.
Lab-created diamonds are ethically grown and offer the same brilliance, quality, and durability as mined diamonds—often at a lower price.
Mined diamonds are naturally formed over millions of years and remain a timeless choice for those who prefer traditional options.
Whether you’re looking for lab-created or mined, we’ll help you find the perfect diamond to match your style and needs.
Fill out our form above for a quote, any other question
